Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption | PLOS ONE
Media Multiplexing Behavior: Implications for Targeting and Media Planning
AMA-Sheth Foundation Doctoral Consortium
PDF) Cultural proximity and intention to visit: Destination image of Taiwan as perceived by Mainland Chinese visitors
Review on the petroleum market in China: history, challenges and prospects | SpringerLink
Sarah Chen Lin - Marketing and Communications Manager - International Cosmetic Suppliers Limited | LinkedIn
Progress in partial least squares structural equation modeling use in marketing research in the last decade - Sarstedt - 2022 - Psychology & Marketing - Wiley Online Library
Reflective or impulsive buying or both? Evidence from the sport merchandise consumption context
Sarah Chen Lin - Marketing and Communications Manager - International Cosmetic Suppliers Limited | LinkedIn
PDF) “Being” hooked by a brand story: A view of regulatory focus
Frontiers | Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior
Full article: Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research | Semantic Scholar
PDF) Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
PDF) The decision‐making process in viral marketing—A review and suggestions for further research
PDF) Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation
Aldi's success of Marketing by cyleen CHEN
PDF) Top management team social capital, exploration-based innovation, and exploitation-based innovation in SMEs
Sarah Chen Lin - Marketing and Communications Manager - International Cosmetic Suppliers Limited | LinkedIn
Social media marketing: utilizing social media to advance brand awareness and increase online sales - Document - Gale Academic OneFile
Chen, Lin | College of Dentistry | University of Illinois Chicago
Full article: The moderating effect of brand orientation on inter-firm market orientation and performance
![PDF] Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/31ad776231d90325b02cbbd4f5dacf8324926de2/5-Table1-1.png "PDF] Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction | Semantic Scholar")