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Coca-Cola moves to 'One Brand' strategy, scrapping individual brand campaigns
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Bottles of global soft drink brands including products of Coca Cola Company and Pepsico Stock Photo - Alamy
Bottles of global soft drink brands including products of Coca Cola Company and Pepsico Stock Photo - Alamy
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Coca-Cola - Wikipedia
Coca-Cola: Give the brand a soul | T1 2016 MPK732 Marketing Management (Cluster B)