![We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city. We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.](https://video-images.vice.com/articles/5ba909d293fd750006f4d319/lede/1537805394370-gucci.jpeg?crop=1xw:1xh;center,center)
We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.
![We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city. We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.](https://video-images.vice.com/articles/5cc2eb21e92020000791e01b/lede/1556278371668-Prefall-2019_Upon-request-2.jpeg)
We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.
![We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city. We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.](https://video-images.vice.com/_uncategorized/1556278280860-GU623_PF19-CAMPAIGN_DPS_MASTER_PR_CROP_300dpi_014.jpeg)
We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.
![New Gucci Campaign Takes Pre-Fall 2019 Collection to Ancient Sicilian Ruins | Gucci, Mode italienne, Style année 70 New Gucci Campaign Takes Pre-Fall 2019 Collection to Ancient Sicilian Ruins | Gucci, Mode italienne, Style année 70](https://i.pinimg.com/736x/25/95/63/259563af4c6281bfcf7e2d6b6b1982fd.jpg)
New Gucci Campaign Takes Pre-Fall 2019 Collection to Ancient Sicilian Ruins | Gucci, Mode italienne, Style année 70
![We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city. We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.](https://video-images.vice.com/_uncategorized/1556278321096-GU623_PF19-CAMPAIGN_DPS_MASTER_PR_CROP_300dpi_011.jpeg)
We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.
![We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city. We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.](https://video-images.vice.com/_uncategorized/1556278218543-Prefall-2019_Upon-request-3.jpeg)
We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.
![We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city. We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.](https://video-images.vice.com/_uncategorized/1556278302866-GU623_PF19-CAMPAIGN_DPS_MASTER_PR_CROP_300dpi_012.jpeg)