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B.C. billionaire Chip Wilson uses his backside to sell 'unauthorized story' of Lululemon | CBC Archives
Lululemon's Chip Wilson puts on his little black stretchy pants one leg at a time - The Globe and Mail
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Little Black Stretchy Pants (The Unauthorised Story of Lululemon) by Chip Wilson; how to create a cult-like brand | Steph's Business Bookshelf Podcast | Podcasts on Audible | Audible.com
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