Massimiliano Pesare on LinkedIn: To win consumers, adidas is shifting to a direct-to-consumer-led business…
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Chart: Sportswear Giants Shift to DTC | Statista
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Faisal Masud on X: "Nike benefiting from access to first party data and owning the customer experience end-to-end. Similarly, Adidas now makes a third of its sales directly-to-consumer. This will continue to