Is Nike's ad with Kaepernick an example of brand purpose?
Nike's Magic: The Story Behind Marketing Campaign of Nike
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The history of Nike's Just Do It slogan – Creative review
What You Can Learn from Nike Branding Strategy | Rival IQ
How Nike Won the Cultural Marathon - The New York Times
Nike's “Just Do It,” the Last Great Advertising Tagline, Celebrates its 25th Birthday | MDG Solutions
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The history of Nike's Just Do It slogan – Creative review
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How Nike's 'Just Do It' Campaign Became A Global Phenomenon - World Brand Affairs
History of advertising: No 118: Nike's 'Just do it' tagline
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The Brand Brief Behind Nike's Just Do It Campaign
Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden : NPR
How much did Nike pay for 'Just do it'? - Vernacular
Empowering Excellence: Exploring Nike's Iconic 'Just Do It' Campaign - Brandvertising
Just Do It': The surprising and morbid origin story of Nike's slogan - The Washington Post
Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden : NPR
Just Do It Campaign - explained by Blinkist
Nike's Brand Message | Fellow
Brand Ratings: Nike, Just Do It. When a campaign can elicit enough… | by Vincenzo Landino | Sports PR Observer | Medium
How Nike changed the consumer brand marketing universe
Just Do It: Nike's Winning Marketing Strategies
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