![Zain Kahn on X: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want Zain Kahn on X: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want](https://pbs.twimg.com/media/FqnsrR9aIAAJCjC.jpg)
Zain Kahn on X: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
Unravelling Nike's Storytelling Mastery: The Unique Narrative and Hero's Journey that Shaped a Global Brand
![Nathan Baugh on X: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do for Nathan Baugh on X: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do for](https://pbs.twimg.com/media/FYWhQkJWIAMPutt.jpg)
Nathan Baugh on X: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do for
![What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK) What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK)](https://activeinternetmarketing.co.uk/wp-content/uploads/2016/09/NIKE_GREATNESS_img03_1000.jpg)