the Nike Fuel Band launch by Casey Neistat - YouTube
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Gamification in Marketing. Nike+ FuelBand Case Study | by subsign | Medium
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Nike FuelBand: The rise and fall of the wearable that started it all - Wareable
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Nike FuelBand: Did the Brand Score a Goal? - Knowledge at Wharton
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21 Nike Brand Storytelling ideas | nike brand, nike, storytelling
