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What's the story with Ralph Lauren's decision to make their Polo logo mega-sized on certain clothing items? How long has Polo been using the giant logo? Why do consumers/the company think this
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Case study 12.1 by Janneke Gros
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The History of Ralph Lauren | How did Ralph Lauren Start his Business and Become Successful - YouTube
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Polo Ralph Lauren Corporation by Kimberly Wichner
